A new study has found that the videos kids watch on YouTube have a bigger influence on their future career choices than books, television, parents, teachers or anyone else.
I was excited to see so many girls excited about STEM careers (more than 50%) and Boys were really into civil service jobs like Police and Firefighters.
Not only do we have to watch the content that our children are ingesting we now have to be aware that these videos are shaping their future self.
What do your kids want to be when they grow up?
Are you doing what you set out to do when you were little- because I know I am!